Natural Search Engine Marketing
• There are two types of search engine marketing:
• Search Engine Optimization (SEO), also called Natural Search or Organic Search
• Pay Per Click Advertising (PPC)
Natural Search
Engine Marketing requires less ongoing maintenance and is less costly over
time. Optimizing content provides some control over listing content via tags
and page text. More importantly Natural Search Engine Marketing provide high
levels of credibility and broad coverage on potentially every search engine
worldwide.
Pay-per-click can be implemented
quickly, and turned on and off as promotions require. Better still,
Pay-per-click provides tighter control over where listings appear and what
they say, making it easy to test search terms, products offer and ad
wording.